As the epic year of 2016 came to a close, one more major change was announced before the year wrapped up. LinkedIn began a widespread email campaign updating users on the major modifications that would take place on the site in 2017.

If you did not receive the message, the email read something like the following:

As you can see, some of our favorite features will be removed and if you want to keep using them, you may have to upgrade to Sales Navigator. After speaking to several of my clients, I realized this may pose a challenge for some. However, now is a great time to prepare for the affect of these alterations.

That said, here are 3 Action Steps that you can immediately take to prepare for some of these upcoming changes on LinkedIn this year:

Step 1. Plan (Planning is Essential!)

Figure out how you want to use LinkedIn in 2017. By asking yourself the following key questions:

  • Am I planning to use LinkedIn for networking purposes?
  • Am I planning to use LinkedIn for lead generation?
  • Am I planning to use LinkedIn for content marketing and thought leadership purposes?
  • Am I planning to use LinkedIn for advertising?
  • Am I planning to use LinkedIn for all of the above?

If you answered “Yes” to any of these questions, I would suggest that you start by developing a LinkedIn marketing plan. With a plan, you will be able to create a road map to strategize and prepare for at least the next 90 days to 12 months. Utilizing this approach allows you to determine what works for your brand on LinkedIn. You will be able to develop Key Performance Indicator Metrics to determine which one of your LinkedIn activities are yielding the best results.

Step 2. Export & Upgrade

When most of us enjoy LinkedIn on a day-to-day basis, we use the following features:

  • Advanced Search
  • Notes and Tags Features on Profiles
  • Exporting out connections into an Excel or CSV file

These features will be removed from the basic and premium LinkedIn plan by March 31st, 2017. To preserve your notes and tags, I would suggest that you do the following:

  • Export your contacts from LinkedIn into a csv. file and import them to your CRM platform
  • Once you see the new changes to your LinkedIn account. I suggest that you upgrade to Sales Navigator, take advantage of the Free trial period to make it work for you

The features advertised for the update allow your business to better target the right decision makers and companies through lead recommendations and advanced searches. It also provides real-time updates and help you build trusted relationships over time.

I understand that Sales Navigator is a bit on the expensive side ($64.99/month) for some, however, think of it as an investment into your business. If you are planning to use LinkedIn as a prospecting tool in 2017, it could be a very worthwhile purchase.

Step 3. Reconnect with your Current Connections

It’s 2017! Happy New Year! Now is the best time to follow up with your current connections. The new year is a great opportunity to reach out to those in your network that you haven’t spoken to in a while. Contact referral partners, past clients and current clients on LinkedIn to wish them a Happy New Year and schedule a time to catch up. Learn more about their plans for 2017, and to see how you can be of value to them. I recommend that you reach out to at least 10 of your contacts in your target audience a week, to schedule time for a conversation.


If you are having some challenges with LinkedIn, not sure what to do with your LinkedIn connections or how to navigate this new LinkedIn platform. To help facilitate that process, I am hosting a FREE Webinar on Making LinkedIn Work For Me in 2017 on Monday January 30th at 12:30 pm EST. If you are not able to make it, register anyway, I will email you the recording which will only be available for one week after the webinar.

This post was originally published on LinkedIn Pulse. 

For any questions about LinkedIn or a Free Profile Consultation, you can reach me at [email protected] or call our office 862-253-1837.

Subscribe To Our Newsletter

Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!

CONSULTING
"I want to use LinkedIn because I know it can grow my business, but where do I begin?"  

Starting with a full profile and connections assessment, our LinkedIn Experts find keyword optimized referrals already in your network.   Our 1-2 hour strategy session introduces you to the essentials of LinkedIn, showing you how to create a profile that will attract high quality clients to your business.

1+1 TRAINING & COACHING
"LinkedIn is confusing and keeps changing. I can't tell if what I'm doing is working. "  

For 3-6 months, our LinkedIn Experts work with your team online and offline to improve your businesses impact on LinkedIn.   Our Experts will secure leads for you with our customized content plan and accountability metrics. We'll even set up your first appointment.

GROUP TRAINING
"We bought Sales Navigator hoping to be more active on LinkedIn, but we don't know enough to use it effectively. "  

Our LinkedIn Training and Accountability program is uniquely designed to address the specific needs of your team and support long term learning.   For 3-6 months, our LinkedIn Experts teach your team how to maximize the power of LinkedIn - from the basics of creating a profile to mastering Sales Navigator.

MARKETING
"We have great products and services, but not enough people know. We aren't getting as many referrals as we used to. "  

Our Content Experts collaborate with you to develop and publish valuable content, creating the right space for you to build a community and grow your brand as a thought influencer.   To maximize your reach, our team curates a full prospect list complete with emails, phone numbers and validated contact information.

AD GENERATION
"Prospecting and building my pipeline on LinkedIn is time consuming and frustrating."  

Finding the right leads for your business requires a lot of research, time and energy.   With our Lead Generation Package we will find, connect, follow up and schedule phone appointments with your prospects or referral partners on LinkedIn.   So let us do the work for you. Our LinkedIn Sales Team finds you leads so you can focus on converting new clients into repeat customers.

ADVERTISING
"I don't want to invest in LinkedIn Ads because I'm not sure if they'll actually work. "  

LinkedIn places your businesses advertisement in front of the specifically targeted professional audience of your choosing.   With our LinkedIn Advertising Program, our Content Experts develop a custom Ad Campaign to create brand awareness and add value to your audience by leveraging white papers, case studies, infographics and more.

RECRUITING
"I need to hire someone so I created a LinkedIn account - now what?"  

With 550+ million active professionals, LinkedIn is the best platform to identity and reach out to high quality talent for your organization.   From posting the job to scheduling the initial interview, we can find you the right candidate.

FUNDRAISING
"As a non-profit, finding donors or volunteers is a challenge. What could LinkedIn do for us?"  

Did you know that over 44 percent of LinkedIn users earn yearly incomes of over $75,000?   Whether you are trying to crowdsource funds, find volunteers or invite guests to a gala or event, let us help you boost the reach of your non-profit using LinkedIn.

Raphael Badagliaca
Copywriter
Writing is my way of seeing the world and making things happen. I consider myself a versatile writer who handles with ease a wide variety of formats and topics, no matter how complex. I ghostwrite LinkedIn Summaries, Blogs, Social Media Content, Web Content, Videos, Speeches, Presentations, Business Articles, among other formats. I'm impressed by Julbert and AGM’s professional attitude and performance. My passions are writing, reading, acting, baseball, films and theater. I've written two books and had 11 short plays produced.
Caryn Starr-Gates
Copywriter
I got my start as an advertising copywriter in the days before word processors, working on some great accounts and creating campaigns for print, radio and TV. Today, I also do lots of public relations and social media writing—including many LinkedIn profiles and articles for AGM clients.   I love helping clients boost their market presence and working with AGM is one of the effective ways to get the job done. I find many copywriting assignment to be like putting together a puzzle, which is probably one reason why s I love jigsaw puzzles. I also enjoy horseback riding (I don’t get to do that often enough) and great cinema.
Brittany Nelson
Copywriter
Brittany Nelson is a journalist and copywriter who has worked for years in a variety of industries including health and wellness, tech, photography and many others. She enjoys helping people tell their stories and elevate their personal brand to find their ideal clients at AGM.   She's also a yoga teacher and healer in the SF Bay Area. When she's not writing or teaching, she enjoys hiking, playing music and studying herbalism.
Divya Dilip
Sr. Account Manager
Communications Professional. Creative Writer. Artist. I define myself with these 3 qualifications. I am an advertising professional with over 7 years of experience in Marketing and Writing across diverse industries like healthcare, real estate, retail, technology and more.   AGM has introduced me to the endless possibilities of LinkedIn both as a platform and tool. The reason why, I have enjoyed my journey here! It has been 8+ months of constant learning and growth for me. There is no time to get comfortable. Julbert pushes your limits and inspires you to achieve 'more'. He is a great teacher and boss to work for!   My interests are painting and dancing. I still maintain, I am a true artist at heart! In my leisure time, you would either find me perched in a corner creating what I call a masterpiece or, better yet, twirling to a rhythm!
Alisha Cornett
Office Administrator
I am Alisha Cornett born and raised in Hawthorne NJ. I like to work for AGM because I feel that I am working with professionals that I can learn from and that will push me out of my comfort zone. In my spare time I like to coach youth Basketball.
Nathaniel Mathison
Account Manager
I am a Rutgers University graduate with a bachelor’s in psychology; I also studied organization leadership and human resource management. Today, your digital presence and brand are more important than ever when starting a business. At AGM, I am able to help companies improve their digital brand for the better. It's rewarding helping small companies generate more business, on their way to building up their digital brand. In my spare time I enjoy writing, following sports, reading, listening to music.
July Merizier
Account Manager
My name is July and I grew up in Boston, MA. I have a BA in American Studies and Community Health and recently received my Master's in Public Health. I enjoy working at AGM because I get the opportunity to help clients strengthen their social media presence and it is rewarding to witness the impact of your work in the growth of their business. In my spare time, I like to paint, read, and spend time with family and friends.
Suleyman Can Keles
Account Manager
Hello, this is Suleyman from Istanbul, Turkey. I moved to NYC in September 2015 to study marketing at Baruch College, and luckily, Julbert Abraham was one of my professors. AGM is my first remote experience and I liked it a lot, this way I can create my own schedule and never waste any time on commuting to work. The best thing about working for AGM is knowing that we help people to improve their business by finding them new clients and potential business partners. Since I started working for AGM my marketing, communication and time management skills improved a lot. In my spare time, I like to discover new spots in the city and going to movies."
Muntaha Choudhry
Account Manager
I am Muntaha Choudhry, a 23 year-old Journalist and a Rutgers alumni. I absolutely love working at AGM because it allows me to work flexible hours with a team that is extremely nice and helpful. During my spare time, I love cooking and photography!
Julbert Abraham
MBA CEO
With 13+ years of entrepreneurship, marketing and social media experience, I have been able to work with over 400 clients worldwide in various industries - real Estate, healthcare, manufacturing, franchising, technology, telecommunication and financial Services. In my leisure time, I enjoy traveling, spending time with family, running, cooking, painting and giving back to local communities through various non-profit organizations.